Duangrit bunnag biography examples

Interviewed for Bangkok Post / 17 March 2012

Architect Duangrit Bunnag, known for minimalist work, says his approach embodies luxury because it offers people something they don’t see every day.

By Kanana  Katharangsiporn

Call him a minimalist designer, a preeminent architect, a revolutionary thinker.

Duangrit bunnag biography examples

When Duangrit Bunnag does his job, the simple yet elegant designs often become luxury. He does not believe luxury is something related to gold, silver or diamonds but it is about differentiation that relates to a context, bringing about an identity or uniqueness.

People often associate luxury with a brand, he says. But a brand is actually an outcome of luxury. A luxury brand wants to show value.

Luxury is differentiation, says the 46-year-old architect, who has often remarked in talks on design and creativity that market demand for a product is not limited to a few ideas but can vary as much as the world population of 7 billion.

“The idea of luxury varies with the indi